John Alexander Articles

Power play Linking - Link Building that Boosts Traffic Without being Manipulative - Click To Read Article
I know there are many people that think there is only one reason for link building (the most common reason being SEO.) You say, "what?" All of these SEO people talk about is link building as an essential off-page influential factor. Are you telling me that it's not? No, but what I have been trying to show people is that link building is not particularly a nightmare or not even that stressful if you go about it the right way. I am not talking about link building for the purpose of manipulating rankings or for SEO. This is about linking for traffic.

Wordtracker Wisdom: Common keyword questions and Answers - Click To Read Article
For those who have not heard of, Wordtracker it is a Web based service that will help you discover which keywords and phrases will be most effective for attracting the right audience to your Web site. Not only that, but the service also tells you how competitive your keywords are (or how many other competing Web pages have been optimized with those keywords in mind) plus how many people have actually searched for those keywords in the past within the last 60 days on the major search engines.

Wordtracker and Keyword Discovery - How do they compare? - Click To Read Article
I have often been asked by readers for more in-depth information on what I think of Keyword Discovery compared to Wordtracker. Here are just a few comparisons.

Will the Coming of Future 3D Technologies Change the SERPS? - Click To Read Article
I'm just posing a question to see if you think that viewing Search Engine Results in 3 Dimensions might be something that the major search engines adopt someday sooner than you think? Now before you think I've been watching too much science fiction, realize that these things could very well be experienced in the near future with the advent of new monitor screens, new flat screen TVs, Cell phone screens, movie theaters that are currently being worked on and being made "3D ready."

What is your Philosophy on Search Engine Marketing? - Click To Read Article
By reason of experience, we have our ability exercised to grow and profit from our experiences. Why is your personal philosophy on SEO important? Read on and find out.

Using Wordtracker to Prepare Early for Seasonal Promotions - Click To Read Article
One of the smartest places to start, is right within http://www.Wordtracker.com for your research. Not just for keywords, but also to determine which important keywords that a search engine “thinks” are related to the season (or to your product.)

Tips for Starting a New SEO Business - Click To Read Article
What I want to talk about is something that is even more important that than just possessing the genuine SEO skills or which types of actions you will take in your optimization work. Let's discuss just a little bit about building a brand new business based on a few ideas that will set you aside from ALL your competition. The SEO marketplace is loaded with people who all say they know SEO and can optimize Web pages. So for your new business, are you going to just become one more of them. You don't want to be lost in the crowd. 

The Easiest Way to Exercise Your lateral thinking skills in SEO - Click To Read Article
The process of "lateral thinking" or "thinking outside the box" in building higher traffic Web sites is a very valuable asset. By mixing practices of lateral thinking with your keyword research, you can tap into unlimited promotional potential for most of your search engine marketing campaigns.

The Easiest Sequence of Steps for Growth of Your SEO Career - Click To Read Article
Are you looking to start a career in SEO. In this article, I'll give you 5 simple but important elements to help get you on your way.

Ten Easy Things You can do to Increase Visitor Response - Click To Read Article
Traditional media has known about the power of emotional content for many years. This article gives you 10 easy things you can do to help increase your visitor's response to their experience on your Web site.

SEO Certification - Has your SEO Team been properly trained? - Click To Read Article
Here is a scary question that may cause some upset, but it is still an important question that you should ask before hiring anyone who offers big promises about getting your Web site ranked for high visibility in the search engines. How can you know for sure that the SEO you hire, has actually completed a course of study and has been properly examined and found competent in their skills?

Separating 7 SEO Truths from 7 Common long held Misconceptions - Click To Read Article
If an expert is trying to determine a counterfeit $100 dollar bill from a real $100 bill, he only gains insight by examining the real bill first. You could examine many different counterfeit bills for a long time and never really gain any ground at all in your ability to separate truth from error. But once you know and understand the real government issued bill, then you can spot the false things much more quickly.

Separating 7 SEO Truths from 7 Common Misconceptions - Click To Read Article
Have you ever read marking e-mails that promise to show you how to "win the war" with search engines? You bought the e-book or software based on the pitch that you NEED to "win the war with search engines." This entire concept is one of the most long held misconceptions probably introduced by some marketer years ago. The good news is that it is 100% entirely false. I don't know how many students have learned to breath easier once they realize that they don't have to "win the war." Follow along as I share 7 of the most popular misconceptions we hear about SEO.

SEO Technique - What is the Smartest Way to Get Started - Click To Read Article
While many people have come to the reality of realizing that they need an effective Web presence but it seems that a lot there are always challenges for others just to "get started." The smarter ones study and build their skills first, which shortens the time it takes to become successful. But one of the questions I get asked by our Workshop students all the time is "Where is the best place for me to start using my SEO and SEM skills to get started making money?"

SEO Careers - Are you starting a new SEO business this year? - Click To Read Article
Will this be the year you start up your own SEO business? Let's talk about a few of the things to think about depending on your directions and goals for starting a new SEO business.

SEO Careers - Are you starting a new SEO business? - Click To Read Article
Will this be the year you start up your own SEO business? Let's talk about a few of the things to think about depending on your directions and goals for starting a new SEO business.

Reigning Keywords – A Quantum Leap in Learning to Explore Legitimate Data - Click To Read Article
One of the biggest tips you can follow to separate you from your competition, is to allow yourself some freedom to explore alternative data (other than) the first “keywords” that pop into your mind. Those first keywords are often the most competitive ones that everyone else (including your competition) is fixated on.

Putting True Discovery back into Keyword Research Volumes - Click To Read Article
Here is the second in a series of articles I am writing to show readers and students some of the high value that Keyword Discovery offers.

Part 2 - Creating a Media Blitz - Brainstorming for your own fresh angles - Click To Read Article
Here are a few simple tips to help you brainstorm for your own new, fresh, original angles for news:

Part 1 - SEO Changes - Are Sales Dropping as Your SEO Rankings "Soar?" - Click To Read Article
Have you heard some people say that legitimate white hat search engine optimization is now dead with the coming of Web 2.0 and Social Media Marketing? You'll notice these types of pitches from Marketers who are usually selling you some new e-book. Social Media is cool but it is completely different than traditional SEO. Rest assured that while everything changes, search engine optimization and search engine marketing are far from being dead. I am happy to say search marketing is still very much alive and well and healthier than ever.

Part 2 - SEO Changes - Are Sales Dropping as Your SEO Rankings "Soar?" - Click To Read Article
Part 2 goes into more detail about what could happen in the future.

Maximize Traffic and Visitor Response with 10 Easy Power Tips - Click To Read Article
In this article I wanted to cover a few very basic tips that you can keep in mind when building high-performance strategies. Remember that good search engine marketing is not about trying to manipulate or "fool the search engines." Good SEO skills are more about creating genuine relevancy for well-written content that deserves to be found because it is truly the most relevant and useful to your audience of readers.

LSI - Latent Semantic Indexing to become an evem more important influence to SEO - Click To Read Article
What is the study of "Semantics?" In general, or in the simplest of terms, "semantics" is the study of "language meaning." It was back in a Vancouver Workshop a few years ago, that we had invited Michael Marshall, an expert on Latent Semantic Indexing to come teach our students on the subject. Few people were discussing this topic back then. But Mr. Marshall had agreed to come speak for us on the topic of how search engines like Google were using LSI.

Keyword Effectiveness - Observing Big Differences In Little Keywords - Click To Read Article
For the purposes of this article, I want to talk about some of the tiny differences in keyword combinations that can make an enormous difference in the end result. This article focuses on the use of Wordtracker and observes a few comparisons between phrases to demonstrate some major advantages in just choosing the best keyword terms.

Interesting new KEI Metrics and Keyword Research upgrades at Wordtracker - Click To Read Article
Interesting new metrics for KEI (Keyword Effectiveness Index) now available in the grand daddy of all keyword research tools, Wordtracker.

Increase SEO Sales by Teaching Clients about SEO Truths - Click To Read Article
In private consultations with some Search Engine Optimizers I am always amazed at how many people feel it's necessary to hype things up in order to sell their search engine placement services. Every time you help someone achieve success, it is literally impossible for your business not to benefit as well. Okay, this article offers some real simple tips.

How Well does your Squidoo lens communicate to your visitors? - Click To Read Article
The fact is that for most of us who were educated in the good old public school system, were brought up being taught to focus on things like spelling, sentence structure, grammar and some writing.Yet very few of us were ever really encouraged or taught how to write for the purpose of "communication." If you are creating pages with www.squidoo.com here are a few tips I hope will help you.

How to use emotional content to increase visitor response - Click To Read Article
Did you know that many folks make "buying decisions" when they are moved emotionally? Other traditional medias have made the most of these principles and taken advantage of them for many years, whether it be a TV commercial or an ad in a magazine.

How to Improve SEO Results for "Insurance Related Web Sites." - Click To Read Article
Whether you're talking about home insurance, auto insurance, business insurance or farm insurance, when you visit some insurance sites, the general topic tends to be pretty dry. I am not meaning to be a little too harsh here on the insurance folks, I actually enjoyed building insurance promotions back when I use to serve clients.

How to position your Web site for a Media Blitz - Part 1 - Click To Read Article
This is the first in a new series of articles I am writing about how you can do things differently and use your search engine marketing skills for a variety of useful purposes to make an impact on your online business or your client's business. There is no need to "think outside of the box" once you realize that your SEO skills have just eliminated the box.

How To Choose Keywords Before they Skyrocket in Popularity - Click To Read Article
Long before the days of researching phrases with the helpful online resources of today, the art of keyword/phrase selection was often left just to guesswork. However, guesswork by today's highly competitive standards is just not good enough. So how is it possible to select a powerful traffic-pulling phrase in this fashion without researching it in real time? Better yet, is it possible to choose such a phrase and get positioned before it becomes popular? You can bet it is possible.

Fresh thinking About Your Blog turn your new ideas into action - Click To Read Article
As you may have heard, blogs are a hot topic these days. A blog (which is short form for Web log) is nothing more than a public journal which is published online and can often represent the personality of the author or the Web site. Once blogs become popular, they can literally become nearly like a living entity. This article is to give you some ideas of what type of blogging might work best for you.

Fine Tune your Blog and Build More Readership using Contests - Click To Read Article
Remember the human interest angle is very powerful when a story is being told and (especially if you can say it really is true.) People are not only just interested in products or services. They are also interested in people and stories. So let's talk about a simple format to create a contest.

Exploring Beyond Keywords Into Behavioral Research - Click To Read Article
Let's talk a bit in this article about researching the "search behavior" of your target audience as opposed to just "hunting for the keywords" they might be using. The difference between "keyword research" and "behavioral research" is that keyword research keeps us in a rather technical mode and focused on finding out what words people are entering into a search box while searching. But "behavioral research" has the added advantage of enlightenment and understanding that not only reveals what keyword phrases are being used, but why those keywords are being used.

Easy Tips for Adding some Zest to your Click Through Ratios - Click To Read Article
Once your pages are ranking within the top 10 results, then what? Are there more ways that you can dominate thank just in rankings? You bet there are. Here are a few tips for improving your click through ratios by using your all important Title Tag for more than just keyword prominence.

Easy Pay per Click Alternatives" that Work without any SEO - Click To Read Article
For years I avoided Pay Per Click simply because I could get all the traffic I needed in the natural rankings without paying for it. But eventually I discovered that there were some nice advantages for doing PPC for some clients. Then sometimes, you might be looking for PPC alternatives that do not involve search engines at all.

Dialog with Your Web Visitors Through Smarter Writing Styles - Click To Read Article
If you have ever wished you could convert more of your Web site visitors into actual sales, then let's examine some superior ways to accomplish just exactly how it's done. Let's talk about working with smarter Web copy that can make a difference.

Business ideas for beginners - developing new awareness - Click To Read Article
Are you searching for business ideas for building a new business? One of the single most important ideas for your new business, is determining how you will be different than all the competition out there. Regardless of whether you want to earn income selling your product or the products of others, one of the most important things to keep in mind is how your business idea may be different from that of others. Let's talk about business ideas for beginners on the Internet for a minute.

Are your Emotions being "Exploited" by Marketers? (Part 1) - Click To Read Article
Are your emotions being exploited today? Here is the answer to the question and then let's talk more about it.Without a doubt, your emotions are definitely being exploited by some out there today. But not just on the Internet. On the opposite side of the coin, there are some Internet Marketers out there who do not "exploit" your emotions. But the key word to understand here is "exploit."

Are Your Emotions Being Exploited By Marketers? (Part 2) - Click To Read Article
In Part 1 of this article, we looked at how effective emotional content could be in a positive way for good honest business. We said that appealing to the emotions can be highly effective for the purposes of communicating and relating effectively to your readers or viewers. I explained that good communications to accent the benefits of your product or your service is smart and is good business and it does not even qualify as "exploitation." Web sites should be created with the idea of building genuine relationships and communication excellence. So now in Part 2 let's take a look at the other "exploitation" aspect of emotions.

Are Your Top Web Rankings True and Identical for the Entire World Audience? - Click To Read Article
Some people have been catching on to this, but when we first talked about it back in 2004, very few people really believed that traditional ranking would ever change. But sure enough it began to occur most noticably in 2008 and even more in 2009 with the increase in the "personalization of search."

An Easy way of Link Building for your Web site's Link Reputation and Popularity. - Click To Read Article
Have you ever stressed over link building and thought of it as a major chore? Lot's of people think this way, but link building does not have to be all that hard.

7 Tips for Generating Effective Web Content - Click To Read Article
Having trouble coming up with effective Web content? Here are seven Tips for Generating Effective Web Content

7 Tips to Help You Build Relationships using your Web site - Click To Read Article
Why talk about "relationships" and the Web? The answer is simple. One of the most powerful objectives you can keep in mind as you build and enhance your Web site is with relationship building in mind.

8 Ways to Exceed Your SEO Client's Expectations - Click To Read Article
The following tips are just a few of the things I do as examples of setting my service apart from the crowd. In general, the weakest areas in the Internet Marketing and Web Development business, are "Customer Communications" and "Customer Service.”

6 SEO Spider Tips on How A Search Engine Spider Works - Click To Read Article
Over the years there has been a lot of confusion about SEO and how search engines work. One of the things that comes up all the time is the subject of search engine spiders or as they are sometimes called search engine robots. Did you know that to a search engine robot, it does NOT see the world made up of Web sites or Web pages. Here are 6 Tips about Spiders.

5 Rules to take Your SEO Skills to the highest performance - Click To Read Article
Truly, the key to success is not in learning little "tricks" but rather, you want to learn how to build high quality, useful content that is of value to Web visitors and learn how to make it rank based on genuine relevance for your researched keyword phrases.

10 Tips help build the foundation for a new SEO career - Click To Read Article
Have you considered starting an SEO career? Remember that a difference in your performance is a difference in your profits too. If you are not up to speed on solid SEO marketing techniques and methods, its best to start learning at the beginning. Build your SEO skills and gain your "comfort level" so that you know you can deliver results. Here are 10 tips to help with the foundation of a new SEO career.

15 Keyword research Tips for finding the Hottest Niche Phrases Quickly - Click To Read Article
Before we get started, have you ever wondered why some people experience limitations initially in performing effective keyword research? What are the most common elements can that block some people from doing fast and effective keyword research? Why can't some people find the best results as quickly as others? Let's talk about this first. Then I'll share some quick and easy "how to" tips that I hope will help you.

5 Simple Ways To attract new visitors by shifting Your Web topic focus. - Click To Read Article
Most SEO professionals learn about the value of writing "keyword rich" content that usefully relates to their product or service that they're offering online. If you sell insurance of some type you probably have thought of keyword phrases related to "insurance quotes." If you sell health products you have probably thought about attracting the more health conscious crowd to your Web site with vitamin or supplement related keyword phrases.But here is a question. How many of us really learn to explore the "search interests" of entirely new audiences for our Web site?

20 Ideas for creating content rich, search engine friendly pages - Click To Read Article
Sometimes questions will arise around the subject of gateway information pages or doorway pages. People have heard that "doorway pages" are bad and some have stated that search engines "hate doorway pages." For clarification on these type of issues, let's start by explaining some simple ground rules looking beyond the jargon and terminology.

10 Actions You Can Take to Tip Your Scales For Online Success Starting This Year - Click To Read Article
What types of actions can you take that can immediately help turn your business around in even a slow economy? Let's give you a list of things that are worth considering to help you get you started and we'll start with some of the very easiest things first.


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